Media Release
In line with The Agency’s continued growth, the brand has partnered exclusively with Cooley Auctions within NSW. This partnership brings the award-winning auctioneering service led by Damien Cooley, and his impressive team of 17 auctioneers, to The Agency.
The Cooley Auctions auctioneering team is the most booked independent auction service in the country, Damien Cooley personally runs around 1,300 auctions per year and on average achieves sale prices $98,250 above reserve. The Agency will become Cooley Auctions largest single client.
“The Agency team and I are thrilled to have Cooley Auctions as our auctioneering partners in NSW. As our business continues to scale, it is the perfect service alignment, giving our agents and clients guaranteed access to this world-class team,” Matt Lahood, The Agency’s CEO, explains. “I have personally known Damien Cooley since he started his career in real estate, I engaged Damien on one of his very first auctions and I have sold property for Damien. I am very excited about working together again so closely.”
Damien Cooley holds the record for the highest sale ever achieved at auction in Australia, at $23 million, and he has been awarded numerous high-profile industry titles. But there is more to this partnership than Damien Cooley’s impressive personal accolades. His highly trained team provides an extensive end-to-end service complete with support staff at every auction, a unique auction strategy tailored to the individual buyer and property campaign, along with access to the latest market-leading technology.
“The Agency non-franchise model brought a new, streamlined way of doing business to real estate three years ago, Damien Cooley has similarly changed the face of auctioneering with his online start-up Auction Now,” Matt Lahood says. “Auction Now allows clients to register, bid, buy and exchange online, on any device, anywhere in the world. This has been an incredibly important selling tool during the Covid-19 pandemic and something that our agents and clients will continue to benefit from.”
Auction Now allows both vendors and buyers uninterrupted access to property auctions in real time, this broadens market access and competition for homes that are heading to auction. And while Auction Now will not replace on-site auctions, it provides an important additional service.
The new partnership between Cooley Auctions and The Agency is highly anticipated by both teams and opens up opportunities for greater scale and growth.
“I am so excited to be working with The Agency’s high-calibre team of agents across our company’s core markets in NSW, especially knowing it is so capably and carefully led by Matt Lahood,” Damien Cooley explains. “Matt Lahood is someone I have respected my whole career, in fact he gave me one of my very first auctions. The Cooley Auctions team can’t wait to work alongside The Agency’s talented agents and on behalf of their valued clients.”