Hawthorn and The Agency join forces

Hawthorn is pleased to welcome The Agency onboard as its Official Real Estate Partner. The Agency will become the presenting partner of Hawthorn's annual Hawthorn in Business corporate networking seminar series as well as its Recruiting Team Partner. The Agency branding will feature on Recruitment Team apparel.  

The Agency is a luxury real estate services provider with a modern and bespoke approach to today’s property market. The Agency was created to bring together the most experienced and highly regarded group of professionals in the real estate space who prioritise knowledge, dependability and results. The Agency prides itself on providing its clients with the best experience in the property market. 

The partnership between Hawthorn and The Agency provides a platform for The Agency to strengthen their position in the Victorian market and reach a broader audience through increased brand awareness.

Hawthorn CEO Justin Reeves said there was a clear synergy between Hawthorn and The Agency. 

“The Agency is an organisation highly driven by their values, which is something Hawthorn also prides itself on,” said Reeves. 

“Adding another high-quality brand as a partner of the Hawthorn family is a milestone to celebrate. We are delighted to have The Agency onboard at Hawthorn and look forward to working closely with The Agency over the coming years.”

The Agency’s Group CEO Geoff Lucas and Managing Director Paul Niardone felt a strong affiliation with Hawthorn’s dedication to the wider community, the innate desire to help those around the club and bring them into the Family Club.

“Hawthorn is one of the country’s premier sporting organisations, for decades this elite club has been renowned for its high performance and professionalism. This resonates strongly with our brand, which has brought together top real estate professionals from around the country,” Lucas explained.

“But beyond the club’s obvious success, it is Hawthorn’s commitment to their local community that created such a strong alignment between our organisations. Hawthorn's community programs visibly seek to support, engage and educate their communities via the Family Club."

Whether it be a home or investment, property is a highly regarded asset class within Australia and one that benefits from expert guidance.

“The Agency team is here to help the entire Hawthorn family – its players, management and their 70,000 plus membership base, with any property advice or guidance they require,” said Lucas.

The Agency boasts the power of an extensive national network and database, cross-selling opportunities and a more seamless experience for their clients. 

Jacqui Thompson
Head of Media Relations