Selling your home is one of the biggest financial (and often, emotional) decisions Australians will make in their lives. Finding the right real estate agent is a crucial part of the process to ensure a smooth and successful sale.
A skilled agent will be able to maximise your home’s value, streamline the process, have connections to the best people in the industry (such as finance, auctioneers, property stylists and trades) while offering valuable insights into your local market.
Here are our top tips to guide you in selecting the best real estate agent to sell your home.
Local market expertise
Agents are local experts who live and breathe your neighbourhood and should have strong knowledge on comparable sales, market trends and buyer preferences.
An agent with local expertise will be able to see your property’s strengths, know the features of your property that will appeal to potential buyers, and set realistic expectations on sale price.
More importantly, a good local agent will also be backed with a strong and engaged client database. Their experience and skills will allow them to tap into their database, making the process of finding strong potential buyers easier.
Track record and references
A good track record is a sign of an experienced and successful agent. Look for agents who have sold similar properties in your area and ideally have a history of selling homes at or above the asking price. Don’t hesitate to ask for references from past clients and checkonline reviews and testimonials. This feedback can provide valuable insights into the agent’s communication style, reputation, reliability, and ability to negotiate on your behalf.
Evaluate their marketing strategy
In today’s digital age, effective marketing can make all the difference in attracting potential buyers. Ask potential agents how they plan to market your property.
A comprehensive marketing strategy may include professional photography, social media advertising, online listings and open homes. It’s essential to work with an agent who is proactive and creative with their marketing approach, harnessing the power of digital marketing to reach an audience looking to purchase a new home.
Assess their communication skills
Selling a home requires constant communication between you and your agent. Look for someone responsive, transparent, and willing to keep you informed every step of the way.
During your initial meetings, observe how quickly they respond to your inquiries and how well they explain their approach.
One of the best ways to research your shortlisted agents is at open house inspections, to see how the agent presents an open house and deals with potential buyers. It can also be a good time to say hello and get some contact details.
Understand their commission structure
Commission rates are an important consideration when choosing an agent. While some people may be tempted to go with the agent who offers the lowest commission, it’s important to weigh the fee against the value they bring.
Sometimes, agents with higher commissions justify the cost with excellent service, a more extensive network and database and a better chance of securing a higher sale price.
Go with your gut
Finally, trust your instincts. Selling your home is a deeply personal process, and you need an agent who makes you feel comfortable and confident. After you’ve reviewed an agent’s qualifications, track record and communication style, reflect on your gut feeling. A trustworthy and approachable agent will make the process easier and more enjoyable.
Thinking of selling your home and curious to discover how much it is worth in today's market?
Contact your local expert for an appraisal and experience The Agency difference today.