Media Release 9/05/18
Former Marshall White director, Adrian Wood, is renowned for repeat property sales, inter-generational client relationships and off-market success. Adrian Wood achieved $70 million in property sales over 2017, a 97% clearance rate over the past two years and transacted $13.6 million in off-market sales in the last week.
Bringing together three highly experienced ex-directors from a well-established Melbourne brand, Peter Kakos, Michael Paproth and Adrian Wood, provides a significant foundation for The Agency’s path forward in the local market.
“Our focus from day one has been to attract the very best people who fit well culturally and will live our values,” Peter Kakos, The Agency’s Victorian General Manager, says.
“Adrian Wood’s exceptional customer focus marries beautifully with his 20 plus years of experience, incredible drive and significant level of success. These qualities have made him one of the best agents in the area, and culturally the team love having him on board.”
Based in The Agency’s new Albert Park office, Adrian Wood specialises in the $2 to $6 million residential category across Port Phillip and the surrounding markets. The Agency’s model and inherent flexibility attracted Adrian Wood to the brand.
“The Agency business model is the right model for real estate moving forward. Agents run their own business within the model, representative of our view that brands don’t sell property, people do,” explains Adrian Wood. “Buyers and sellers want transparency, they want an agent who understands current market trends and can be nimble, fresh and exciting enough to design a campaign focused on attracting and engaging the right buyers based on the client’s needs and not a company need.”
As Australia’s east coast capital cities shift from overdrive to levelling in price growth, auction markets moderate and industry methods continue to evolve, a focus on strong leadership, agent progression through coaching and training and a solid management structure are key to a long-term future for agents.
“Agents are rewarded for their services and skills through a number of verticals with The Agency, particularly the ability to build equity through property management asset sharing. They genuinely get to build their own business, with more freedom, as they partner with this fast growing national brand,” Peter Kakos explains.
According to Adrian Wood, the way buyers are looking for and engaging with properties to purchase has shifted, given the numerous real estate avenues at consumer’s fingertips. This places greater emphasis on an agent’s ability to be nimble and prescribe strategies that are based on a client’s unique needs and not a broad stroke approach.
“Clients remember how the experience made them feel when buying and selling with an agent. Ultimately, if you look after people they will come back,” Adrian Wood says. “With in excess of 20 years of experience you become more skilled at identifying unmet needs of buyers and sellers. Then, it’s about matching qualified buyers to sellers and offering a solution that doesn’t necessarily mean going to market.”