Media Release 15/09/18
Short-term rental stays have transformed the traditional rental and holiday accommodation markets, be it property investors wanting to maximise yields or homeowners seeking an income from a vacant property, short-term stays offer a very attractive solution. The Agency specialises in property management and knew partnering with the right short-term rental experts was key to offering the same six-star service to our clients.
“MadeComfy has a unique market positioning, their company and customer values are in alignment with The Agency – our core focus being customer-centric,” Maria Carlino, The Agency’s National Director of Property Management, explains. “We are both rapidly growing companies, servicing a similar footprint across the east coast of Australia.”
MadeComfy offers a professional, end-to-end Airbnb management service that looks after the entire process, including, furnishing and styling, photography, housekeeping, linen provision, maintenance, marketing the property and looking for guests, pricing and revenue optimisation. Tech and service driven, MadeComfy are leaders in the short-term rental space.
“We are partnering with The Agency as we recognised their forward-thinking approach,” Sabrina Bethunin, MadeComfy’s CEO, says. “Also, we work with a similar customer base, location, and we target a similar property quality.
“During the last three years, MadeComfy has invested in developing expertise within the short-term rental property market to empower property owners to achieve maximum returns for their investment. We are excited to be able to offer our services through partners like The Agency who we can trust.”
MadeComfy focuses on the ‘guest experience’ as a point of difference, as well as clever price modelling to ensure the highest return on investment for their clients.
“The first step before onboarding a property is a financial assessment,” Sabrina Bethunin explains. “This way we can assess the property’s potential to deliver higher returns for the property owner through short-term rentals. The assessment includes market information on similar properties, as well as our estimated return, based on the properties that we manage in the area.
“Once the property is advertised, we use a sophisticated algorithm that allows us to dynamically manage the pricing of our properties on a daily basis, looking into the day of the week, seasonality, supply and demand and special events.”
These methods have achieved impressive results for clients, including 7 to 11 per cent rental yields and the potential to earn 40 per cent more than other forms of rentals.
“For our valued clients, it is about presenting other options, such as providing a lifestyle choice. Utilising and enjoying their investment property at any given time of the year or by improving rental yields for better returns, and the flexibility to switch short-term to long-term or vice versa,” Maria Carlino says. “We are focused on providing six star service that is tailored specifically to our clients’ needs and to the highest standards and it was important to work with a company that shares these values.”
ABOUT MADECOMFY
Property management company MadeComfy was founded in 2015 by Quirin Schwaighofer and Sabrina Bethunin with the idea of creating a customer-focused solution to short-term rentals, where guests and hosts benefit from a superior guest experience and improved investment returns respectively. MadeComfy’s end-to-end professional management service makes holiday rentals easy and profitable, while guests are offered the best comfort and service from check-in to check-out. MadeComfy provides an end-to-end management service, which means property owners don’t need to do a thing when they hand over their keys. With significant investment into operation systems, owners can rest assured that MadeComfy’s dynamic pricing and centralised booking platforms will provide them with the highest returns and maximised booking occupancy. MadeComfy also ensures that the experience is first-class for guests, providing a welcome pack and house manual at check-in, 5-star linen, 24/7 support to guests and cleaners after every stay. MadeComfy provides the professional help to make the process of hosting effortless whilst property owners earn the rental income.
Photo by Jilbert Ebrahimi on Unsplash