Media Release 05/11/18
Working as a successful agent in the Eastern Suburbs and a hands-on coach for some of the industry’s most-prominent brands, The Agency has gained a skilled mentor in Joe Abboud. To date, Joe Abboud has been providing one-on-one coaching for more than 20 agents a week, this will increase significantly given The Agency’s national network, including the west coast of Australia. Coaching has always been a part of Joe Abboud’s successful career, dating back to the 1980s when he was appointed Education Officer for the REINSW’s Inner West division.
“At The Agency we are dedicated to coaching and mentoring our people in a way that is deeper than classroom training. We believe face-to-face, hand-to-hand coaching from people who are on the ground practising and who also hold a tremendous amount of experience in different markets, allows our people to be dynamic and prepared for the challenges they face on a daily basis,” National Director of Sales, Thomas McGlynn says.
“Having Joe join our business means he can continue to service his long-term customer base but also take on a role that will see him available to our network for coaching and mentoring. Given his 40 years of experience selling real estate in Australia, he is perfectly positioned to guide our people through market ups and downs.”
Joe Abboud will be working with agents nationally, both within The Agency and across the industry, building unique programs tailored to individual agent’s needs. His program starts with a minimum of seven hours spent with each agent followed by regular video conferencing meetings. Ongoing support is then provided by email and phone.
“Recently I worked with an agent who had 13 open homes, with decreasing numbers attending. With a few improvements that we implemented, we sold five properties in one day,” Joe Abboud explains. “Another agent I work with had a real fear around listing presentations. We eliminated the presentation and added dialog on how to understand the client and help them move. The presentation material became a tool rather than the main emphasis. This same agent listed four properties from four appointments.”
In Joe Abboud’s opinion, traditional real estate training relies heavily on process and looking at new technologies for connection. Joe Abboud’s focus is on helping agents find a deeper connection with buyers and sellers by understanding how they are feeling and what they need to move on.
“In my opinion the market never changes only price. In what’s called a ‘boom’ market, there is limited stock, we are heading into a period where there will be a large selection of homes available, which is what buyers have been waiting for,” Joe Abboud says.
“In today’s market there are many buyers who may have been active, and are now passive, what they need is an agent who will work closely with them, to help them find the home they love. It’s about matching qualified buyers with listings.”
It is the combination of Joe Abboud’s long-term property experience and the empathy he shows towards people’s different circumstances that make him a perfect fit for The Agency.
“I wanted to work with a brand that genuinely cares about its agents, this is The Agency mantra that has been proven since it launched,” Joe Abboud explains. “If you nurture, and show care to agents, this will filter through to customers, buyers and sellers. I am also aligned with the brand’s steady growth, only selecting likeminded agents to join, whilst always seeking good people in our community to commence a career in real estate.”