Media Release 10/8/17
“Catherine Murphy has proven to be an exceptional agent with over 20 years of experience in the Epping region of Sydney. We are absolutely honoured she has chosen to join The Agency after two decades with the same brand,” The Agency’s CEO Matt Lahood, says.
After 20 years, it is a significant decision to move real estate brands, there were a number of factors that inspired Catherine Murphy’s career transition.
“The decision to make a change was in part driven by the exciting things The Agency is doing within the marketplace and the direction the company is heading – the branding certainly caught my eye from The Agency’s inception,” Catherine Murphy explains. “But it was more than the marketing, the people behind the brand are inspiring, influential and most importantly, real. I’m excited for the next 10 years with a brand that has a great culture and the ability to bring change.”
The Agency is focused on attracting agents both at the top of their game and those starting out in the business, those who are passionate about a committed and authentic career in real estate. The Agency culture is one that centres upon empowering and supporting agents to be their best, while also encouraging strong cooperation and networking within the team.
“I’m excited about having the freedom to be able to make my own decisions based on individual vendor’s needs. To explore what’s working in the marketplace and how best to source buyers, rather than having to advertise in media forms that are no longer relevant,” Catherine says. “To be able to grow my business to its potential with great support, leadership and incentives.”
Real estate is about relationship building and if you are in the business for the long term, this applies to the agent’s marketplace and fellow team members.
“Catherine is an award-winning agent who is an extremely valued member of the Epping community, she constantly exceeds her vendor’s expectations,” National Director of Sales Thomas McGlynn, says. “She is also very well-regarded in the industry, which is important to us and we are extremely proud she has chosen The Agency to extend her already impressive career.”
Operating across the North Epping, Epping and Eastwood suburbs, Catherine believes working with The Agency will expand her buyer reach.
“The branding is fresh and new. What it will mean for my vendors is a new source of buyers channelled from the Eastern Suburbs and beyond. For me, it’s an exciting opportunity to make an amazing dent in the Epping and North Epping markets with a progressive brand,” Catherine says. “I’m very excited to explore social media’s potential in real estate and The Agency will be able to aid me with that.”
