National real estate company The Agency Group Australia (ASX:AU1) (“The Agency” or “the Company”) is suiting-up for the 2024 Magic Coat Ball, marking its fourth consecutive year as the charity event’s major sponsorship partner.
The 2024 event is anticipated to be the biggest Magic Coat Ball to date and will be held on Saturday 24 August at the Perth Convention and Exhibition Centre.
Since its establishment in 2019, the Magic Coat Ball has built a reputation as one of Western Australia’s premiere philanthropic events, raising much-needed funds to improve the mental health of young people within the state and beyond.
The Ball represents the flagship event for The Magic Coat Foundation, an organisation founded by former primary school teacher and family educator Diane Wilcox in order to provide greater educational resources to manage complex feelings such as anger and anxiety and build resilience.
Commenting on the sponsorship, Ms Wilcox said:
“I am thrilled to once again be partnering with The Agency Group to make this the best event in Western Australia for raising funds to support youth mental health.
“This year’s ball theme is ‘Imagine’. We want our guests for one night to imagine a world free of violence for our children so that they can feel safe and have happy childhoods.
“The Magic Coat Foundation aims to help children feel safe by teaching them the mental health strategies and tools they need to be resilient in this difficult world.
“Our annual fundraising ball is incredibly important to ensure we can meet the high demand for our services, and we are so grateful to The Agency who keep coming back each year to support this important event. This is their fourth year as naming rights sponsor. The Agency prove to us repeatedly that they want to make a genuine difference in the lives of our children and this makes the culture of their company truly remarkable.
The Agency Group Executive Director Mr Paul Niardone added:
“Di and her team do such a fantastic job and we are honoured to once again be the major sponsor at the Magic Coat Ball 2024.
“I encourage everyone to get involved with this spectacular event which supports a very worthy and worthwhile cause.”
The Foundation is renowned for its hugely popular book The Magic Coat – Creating Calm, Confident and Caring Kids which uses a series of fun characters such as Tate the turtle and Meshell the string of shells, to entertain children while also teaching coping strategies to minimise anxiety.
Since launching its flagship book, the Foundation has added further titles, including the Magic Coat in Ukrainian (of which 20,000 copies have been printed in neighbouring Poland and supplied to children displaced by the ongoing war), as well as a collaboration with The Agency Group to produce Moving House with your Magic Coat to minimise the anxiety children feel when relocating homes.
For further information on the Magic Coat Foundation, please visit: The Magic Coat Foundation Website.