The Agency has launched a sustainability marketing initiative in a move that sees the national company use its unique model to respond to calls from property partners and consumers to be more environmentally conscious.
The program which has been close to 12 months in the making was put together by The Agency’s marketing team including Senior Designer Bec Brown and Head of Marketing Heather Hawkins.
As part of the sustainability initiative, The Agency partnered with real estate magazine company Remag and social media experts SocialMAX to develop a first in class digital brochure.
“I saw a gap in the market for a beautiful and highly functional digital brochure which includes social media targeting as well as the ability to check in at open homes right through to social media advertising," said Ms Hawkins.
“It allows our property partners greater buyer insights and engagement and also the ability to build market intelligence through AI technology. The Agency is the first company to use this product.”
In addition to digital first products, the company has also reviewed suppliers and marketing collateral to eliminate products that were using outdated practices and coatings which were harmful to the environment. As such, The Agency now uses only recycled materials for marketing products.
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