Media Release
08/08/18
Superestate has arrived to revolutionise retail superannuation in Australia. As the first ‘non-SMSF’ to invest in residential property, it is proving a very attractive proposition for many Australians, especially millennials who are finding it hard to enter the property market. The model is simple, members choose either a 25 per cent or 50 per cent exposure to residential property, as the Superestate team builds a national residential property portfolio.
The team behind Superestate is a highly qualified group, including founder, former Australian Olympic swimmer and investment banker Grant Brits, and investment committee members economist Dr Andrew Wilson and renowned auctioneer Damien Cooley. The team search for attractive properties in both blue chip and gentrifying metropolitan suburbs, the properties will be continually evaluated, including independent external valuation.
“Our investment philosophy is to build a diversified portfolio of high-quality Australian residential property for the long-term benefits of members. The national plan involves expansion into all major Australian capital cities, we have started in Sydney and soon expect to have investments in both Melbourne and Brisbane. This diversification is very important as it gives our members exposure to a broad range of markets and properties,” Grant Brits explains.
“We’re typically looking at inner-city suburbs that are highly desirable places to live. These locations tie in very closely with the growth and expansion plans of The Agency – a focus on the core suburbs of our largest and most prominent cities.”
The synergies between The Agency’s rapid national growth in Australia’s blue chips markets and Superestate’s planned expansion, led to the appointment of The Agency’s property management team to the first investment property in Sydney, 63 Stafford Street, Stanmore.
63 Stafford Street, Stanmore
“Superestate evaluated several property managers for the management of our first property. The Agency stood out for their professionalism, understanding of our business and their willingness to work with us to optimise results for our members. In addition to our standard assessment criteria of leasing agents, we have watched The Agency go from strength to strength since its launch,” Grant Brits says. “Working with a business that is also going through an expansion phase will hopefully allow both businesses to grow together. Ultimately, it was a shared vision of what was possible for both businesses that helped to cement the relationship.”
The Agency’s National Director of Property Management, Maria Carlino, is excited to offer an additional superannuation vertical to The Agency’s one-stop solution for customer’s financial journey. The Superestate alliance fits perfectly with The Agency’s business model, values and service offering.
“The Agency has been called disruptive within the real estate industry and our growth in the past 18 months has gained traction quickly. Likewise, Superestate offers an exciting new concept within the superannuation space, which happens to be residential real estate,” Maria Carlino says. “Like us, they have also captured great public interest.”
Superestate’s residential investment plan provides dual income streams, one from a positive rental yield and the other through long-term equity growth. An additional part of the strategy, is to offer long-term leases, an important approach in Maria’s Carlino’s view.
“Long-term leases are not easy to find, Superestate will be providing for the community, as tenants will know they are ‘safe’ and can make their rental home a real, long-term home,” Maria Carlino says. “Perfect for the investor building a portfolio, who wishes to have greater tax benefits by leasing their residential home out, or for a growing family. Nothing is worse than moving a complete household, particularly if you have children.”
Grant Brits and the Superestate team take their landlord responsibilities seriously, as well as their role in contributing to the local community.
“As a landlord, we are of the view we need to act in the best interests of both our members and the broader community. This means we need to look out for our tenants by offering long-term leases,” Grant Brits says. “If we approach our role as a landlord with a mindset of corporate social responsibility, we believe it will benefit our members and our tenants in the long term. At the end of the day we want our tenants to look after our properties, so we want to maintain really positive relationships with them.”
There has been considerable interest from real estate professionals in Superestate’s residential property offering, as it is something they understand clearly.
“Investing with Superestate gives agents and those outside real estate an opportunity to invest their super into something that they can relate to and is such a big part of Australian culture,” National Director of Sales Thomas McGlynn explains. “We are extremely excited to be involved in Superestates first residential property purchase.”
Media enquiries please contact:
Jacqui Thompson
jacquithompson@theagency.com.au
Mb: 0403 776 017
